Nike


 * Project Name: ** Nike+, 2011


 * Project Credits: **Cooper Smith

 **Project Brief Description:** “Nike+ is a revolutionary product in personal fitness. In its five years, its motivated millions of people to get off the couch and go for a run. At the completion of their run, the user is given a handful of useful metrics (time, pace, and route) in an effort to improve their next run. What it doesn't offer, however, is a holistic representation of the data. What does it look like when an entire city goes running? And how can we use that data to improve the experience of runners in different cities? //"With 1,000 runs of Nike+ data, I set out to do an audit of running in New York City.” // // C.S. //


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