BlurBuilding_Braincoats

The Blur Building was a pavilion for the 2002 Swiss Expo. The pavilion resembled a cloud built using artificially generated fog. As the visitors entered the building all their visual and acoustical references were erased and replaced instead by a white foggy atmosphere and the white noise generated by the fog nozzles. Before entering the building the visitors were prompted to answer a questionnaire referred to their personality. The information of their responses was stored in a raincoat (braincoat) that each user would wear while inside the building. A central network would track the position of each braincoat and compare their profile with other users’. When two users approach each other, the braincoats would compare their users’ profiles and indicate the degree of attraction or repulsion of their users. This would be made explicit by color light and sounds. Red would indicate affinity and green antipathy. There could be up to 400 visitors at the same time. Note: While the pavilion was actually built for the Expo, the braincoats’ project was not implemented. **Input:** Profile information **Output:** Sounds and color lights. ..........................................................................................................................................................................................................
 * Project Name:** Blur Building / Braincoats
 * Project Credits:** Design: Diller & Scofidio / Media Collaborator: EAR Studio / Media Associate: Mark Wasiuta (2002)
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