Talsmann+Cross+Country+Skiing+China

‘Talsmann’ concept of introducing cross country skiing in China is based off of a virtual connection between the Swiss and Chinese through means of RFID tag embedded ski products. The concept came from the Chinese culture of collectivism and desire to belong to a group and get information from people they can identify with. The result was a Swix service where all Swix cross country ski products were the first touch points of connection. Through RFID tags in the product itself, users could access instructions, user-driven forums, recommendations, current conditions, and routes. The products have an identity within a larger virtual system so strangers can connect on the similar hobby of skiing and location. .......................................................................................................................................................................................................... ..........................................................................................................................................................................................................
 * Project Name:** Talsmann: Using products to introduce cross-country skiing as a spare time activity in China
 * Project Credits: [|Touch]**
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